cruxleads.comThe Crux Calculator
Model your cost per acquisition and diagnose exactly where your funnel is leaking — pricing, intake, or lead quality.
Inputs
Cost per lead (CPL)
$80Contact rateOn Track
64%Decision rateOn Track
44%Qualification rateStrong
22%Signed rateOn Track
12%Funnel
Contact rate
64%
Decision rate
44%
Qualification rate
22%
Signed rate
12%
Result
Cost per acquisition
$667
CPL ÷ Signed rate
Funnel is healthy — focus on volume and intake optimisation. Weakest link: contact rate (64% → target 70%). Lift it and CPA drops to roughly $610.
Book a call here if you want to get connected with a scalable lead source for MVA